SEO, AEO, GEO & SEA
Each approach addresses a different need. See how search results, direct answers, generative search and paid advertising relate, and what work you are actually commissioning.
Website packages include search-friendly foundations within the agreed scope. In-depth SEO, AEO or GEO work is agreed separately. SEA campaigns and advertising spend are not included.
SEO · AEO · GEO · SEA
SEO, AEO and GEO overlap in organic content. SEA uses paid ads. What matters is the work agreed and any budget required separately.
Make relevant pages accessible and understandable in unpaid search.
Website foundations within agreed scopeExplore the details ↗AEOAnswer specific customer questions directly and clearly.
Website foundations within agreed scopeExplore the details ↗GEOExplain specialist content clearly for people and generative search systems.
Website foundations within agreed scopeExplore the details ↗SEAConnect paid search ads to an agreed goal and a relevant landing page.
SEA is a separate serviceExplore the details ↗These details describe the existing website packages within their agreed page and content scope. Additional work needs a separate agreement.
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| Approach & goal | In the website package | By separate agreement | Not included |
|---|---|---|---|
| SEO Organic search results | Technical search foundations, descriptive page titles, clear service content and internal links within the agreed page scope. | In-depth keyword and competitor research, additional landing pages, ongoing content work and performance analysis. | Ongoing SEO management, link building and guaranteed rankings are not part of the website package. |
| AEO Useful direct answers | Clear definitions and direct answers from confirmed information; FAQs where they fit the agreed content. | Dedicated question research, extensive answer collections, regular editorial updates and analysis. | No guaranteed answer boxes or assistant mentions; ongoing editorial work is not included in the website price. |
| GEO Context in AI-powered search | Consistent service and product explanations, traceable statements and appropriate structured data for visible content. | In-depth topic and source strategy, additional expert content and ongoing observation of agreed search questions. | Ongoing GEO management and guaranteed citations in AI answers are not included in the website package. |
| SEA Paid search advertising | No advertising service is included. A suitable landing page can form part of the agreed website scope. | Campaign strategy, setup, operation and landing-page planning need separate scope and agreed responsibilities. | Advertising spend, an ads account, ad copy, ongoing campaign management and conversion tracking are not included. |
The website package pays for the agreed website. Extra research, new content and ongoing optimisation are discussed separately. SEA also needs an approved media budget with the advertising provider; it is included neither in the website price nor in a possible management fee.
Optional hosting covers publication and agreed website care. Included small changes do not automatically provide SEO, GEO or campaign management.
View packages & prices ↗Clear service explanations, accessible content and a straightforward contact route form the shared foundation. Decide which topics need their own page and which questions belong within a page. The agreed page allowance still applies.
SEO, AEO and GEO describe different perspectives on discovery and understanding. They are not three automatically required subscriptions. Google states that SEO foundations remain relevant for its generative search. Additional research and ongoing content work need a defined scope.
SEA needs a goal, responsibilities and approved media spend. Website creation, possible campaign management and advertising costs are considered separately. An individual agreement defines implementation, measurement and ongoing work.
No. Their website foundations overlap. Additional work is offered according to agreed needs and scope. This overview creates no extra subscriptions.
An individual agreement may cover setup and management. Approved advertising spend with the provider is additional. This page specifies no SEA flat rate and triggers no payment.
No specific position, answer box, AI mention or number of enquiries is guaranteed. The agreed work and scope are binding, not decisions made by search or advertising providers.
For your next step
From a local business to a specialist product: let’s establish what your customers need to know and which website scope fits.
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