Is Google Ads included in the website price?
No. An ads account, campaign setup, copy, management and media spend are excluded. Possible SEA work needs its own agreed scope.
SEA
Search ads with a clear goal and separate budget.
Paid search ads can connect interested people with an offer. Search intent, ad, landing page and budget need to fit. Publishing a website alone does not start a campaign.
SEA means Search Engine Advertising: paid advertising in search engines. A website can be the destination. Campaign planning, an ads account, setup, management and media spend are separate and are not included in the website package.
Connect the business goal and landing page
Establish which service is advertised, who it serves and what the next step should be. The landing page explains the offer and provides a clear contact route. It may fit the agreed website scope; additional landing-page planning is discussed separately.
Separate setup, management and media spend
Ads need an account, targeting, copy and ongoing decisions. Responsibilities, access and approvals are agreed beforehand. Spend with the advertising provider is additional to possible setup or management work. This page introduces no fixed SEA rates or minimum budgets.
Define how results will be assessed
Clicks alone do not show whether relevant enquiries result. Goals and suitable measurement need to be agreed. Conversion tracking, additional analytics tools and their implementation are not automatic parts of the website package. Ads do not replace organic optimisation or a clear offering.
Service scope
SEA: What the website package covers.
These details describe the existing website packages within their agreed page and content scope. Additional work needs a separate agreement.
- In the website package
- No advertising service is included. A suitable landing page can form part of the agreed website scope.
- By separate agreement
- Campaign strategy, setup, operation and landing-page planning need separate scope and agreed responsibilities.
- Not included
- Advertising spend, an ads account, ad copy, ongoing campaign management and conversion tracking are not included.
Budget & ongoing work: Approved media spend with the advertising provider is additional to any setup or management fee.
Your questions. Clear answers.
Does publishing my website start advertising?
No. Publication starts no ads, creates no advertising account and approves no budget. These actions need a separate agreed instruction and required approvals.
Does ad spend automatically improve organic rankings?
No. Paid ads and organic results are separate. Advertising spend buys no organic position and guarantees no number of qualified enquiries.
For your next step
A clear website starts with your offering.
From a local business to a specialist product: let’s establish what your customers need to know and which website scope fits.
Discuss your website ↗